Code Grey Consulting

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Code Grey Consulting — Hospital Crisis Communications
01
Hospital Crisis Communications

When the camera
arrives, will your
hospital be ready?

A reporter’s call. A breaking news alert. A post that has already gone viral. Code Grey Consulting trains hospital leadership to respond — clearly, credibly, and in control.

Schedule a Conversation See the Workshop
4 hrs
The window before a local story
becomes a national one
1
Sentence that can define your
hospital for years
0
Good reasons to say
“no comment”

“The gap between what happened and what the public believes happened — that’s a communications problem.”

Ken Perry, MD, FACEP  ·  Founder, Code Grey Consulting
The Instructor

Built by someone who has been on both sides of the camera.

Ken Perry, MD, FACEP is a board-certified Emergency Medicine physician and Medical Director in Charleston, SC. He has spent over a decade inside high-volume emergency departments — and an equal amount of time translating those environments for a national audience.

As an on-camera contributor to ABC, NBC, and Fox affiliates — and with bylines in Newsweek, The Atlantic, National Geographic, and WebMD — Dr. Perry understands exactly how reporters think, what they need, and where hospitals lose control of a story.

Code Grey Consulting exists because those two worlds rarely speak to each other — until a crisis forces the conversation. This workshop starts it before that moment arrives.

Clinical
Board-Certified Emergency Physician · FACEP · Medical Director, Charleston, SC · Secretary, SC College of Emergency Physicians
On Camera
ABC · NBC · Fox Affiliates · FoxNews.com · Yahoo! News
In Print
Newsweek · The Atlantic · National Geographic · WebMD · Good Housekeeping · Eat This Not That
Contact
[email protected] · 917-781-3398
The Workshop

One day. Five disciplines. A protocol your hospital uses Monday morning.

01
How a Crisis Builds
Most hospitals don’t lose control of the story at the press conference. They lose it in the first four hours. We trace exactly how a local incident becomes a national headline — and where your team can change the outcome.
02
What Reporters Actually Want
Reporters aren’t adversaries. They’re on a deadline with a specific need. Understanding what that need is — and how to meet it without creating liability — is the foundation of every effective hospital response.
03
Practice Under Pressure
The worst time to find out how your team performs under a camera is when the camera is already there. We run a live simulation — full scenario, real pressure, real debrief — in a safe environment.
04
Your Protocol, Built
Every hospital leaves with a completed, institution-specific communications protocol — spokesperson chain, approval process, statement templates — ready to use before anyone drives home.
05
A Plan That Holds
The work doesn’t end at 5pm. We close with a 90-day implementation plan — concrete, calendared, and tied to the people in the room — so the protocol becomes part of how your institution operates.
Who This Is For

Built for the people your hospital calls when something goes wrong.

Code Grey is designed for independent hospital systems — regional medical centers, community hospitals, and multi-site networks — where the communications infrastructure has to be built deliberately, not assumed.

The people in the room should be the ones who will actually answer the phone when the call comes.

—
Chief Executive Officers
The face of the institution when a story breaks. Every word carries the weight of the organization.
—
Chief Medical Officers
Clinical authority paired with communications strategy. The combination that earns public trust.
—
Communications Directors
A tested protocol and physician-trained spokespeople make every response more effective.
—
Department Leaders
The first person a reporter finds isn’t always the CEO. Everyone needs to know their role.
A note on timing
The hospitals that call proactively are always better positioned than the ones that call after the fact.
Crisis communications infrastructure is like malpractice coverage — you don’t build it when you need it, because by then it’s too late. The questions we answer in the workshop are ones your team will eventually face. The only variable is whether they’ve practiced the answers.

Let’s talk about your hospital.

No long intake form. A 30-minute conversation is enough to understand where you are and what makes sense. Reach out directly — or use the form and someone will be in touch within 24 hours.

[email protected]
917-781-3398
KenPerryMD.com
@CodeGreyConsulting on Instagram
Thank you — Dr. Perry will be in touch within 24 hours.
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